Heatmap In-Store Analytics allows you to grasp your visitors’ actions within your stores, where they are most attracted to, what they search for and what motivates them to buy. After obtaining this in-store analytics data, you will better know which product line or which zone is performing better and can improve the aspects that lead people to buy.
You can understand the reasons behind the performance of successful areas and apply this knowledge to other areas to see the same or even higher performances. Let our hourly reports tell you how your store performs at different times during the day.
V-Count Heatmap is specifically designed to calculate the occupancy of certain areas within your stores. The device does this by tracking the number of visitors coming in and out of a particular area. They are retailers’ most preferred choice to calculate the number of visitors that spend time in a predefined area.
In order to cover a larger area V-Count Heatmap is equipped with fish eye lenses. When the two devices complement each other the comprehension of customer behaviour gets much clearer. When people counters give overall visitor data, heatmap provides engagement data for a specific area. Thanks to our heatmap device data, success of certain areas can be measured, and this knowledge can be applied to other areas that have lower performances. Also supports BLE tracking.
In addition to basic features, our Multicamera Heatmap solution provides more in-depth insights into visitor behaviors. It provides a map view where you can identify multiple zones and individual measurements for each zone as well as visitor flow. With Visitor Flow analysis you can track every customer and gain insights from the moment they enter your location to the moment of purchase fully compliant with GDPR.
V-Count Heatmap transfers data with PoE network cable Heatmap devices equip you with the necessary data to measure the performance of promotions, point-of-sale material, product placements and all kinds of campaigns for specific areas within your locations.
V-Count Heatmap Camera Specifications
(Rectangular Cover): 127x127x38mm
Min. Height 2.2 meters, Max. Height 6 meters
IEEE802.3af (48 V DC) 15.4W per port
Linux Based V-Count OS
NTP, Adjustable Timezone, Automatic Daylight Saving Adjustments
3 Months of offline storage with auto synchronization
3 Levels: Admin, Standard, Guest User
Temperature: -15°C to 40°C, Humidity: 10% to 90%
Temperature: -40°C to 70°C, Humidity: 10% to 95%
Benefits of Heatmap
Realtime Customer Tracking
Track and record the path and actions of your customers within your stores in realtime. This will enable you to understand where they are lingering, and where they are buying.
Improve Store Design
Discover the areas your customers are being attracted to. This in-store analytics information will help you make active decisions about your product placements, lighting and positioning of shelves and mannequins.
By measuring your customers dwell-time with heatmap analysis in certain locations, you can get detailed info about how attractive your new product line is and which products are sold effectively when placed in different areas of your store.
Delist Unattractive Products
Discover which products are not being sold even though they are placed in an active popular area. Delist unattractive products from your popular areas, and improve transaction rates.
Optimize Popular Areas
With heatmap in-store analytics, discover how many of your consumers leave your store after visiting which areas and reduce abandonment by changing up store layout and hotzone attractiveness.
Improve marketing effectiveness and profit margins by analyzing the success of your Events, Campaigns and different media channels used in different areas.